Free spreadsheet template

Do you know what a customer really costs you?

Most owners track ad cost per lead and stop there. That number hides the agency, tools, commissions and team time that also go into every new customer. This tracker shows the real number, and what each customer is worth after costs.

• ✓Your true all-in cost to get a customer, month by month
• ✓Lifetime value after costs, not just revenue
• ✓LTV to CAC ratio with a plain-English verdict
• ✓Works in Excel and Google Sheets, with a filled-in example