SCALE LAB PLAYBOOK

Free tools for business owners

Find what's holding your growth back, and fix it.

The calculators, templates and playbooks our team uses to scale businesses with paid ads, from $15M+ in managed ad spend. Free to use. No fluff.

Start here · 3 minutes

Scale Readiness Scorecard

Answer 12 quick questions and find the one thing holding your growth back.

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Free tools

Pick the one for where you're stuck

Do it yourself

Ad Pack 2026

68 ad templates from our clients' best ads of the last 6 months, plus the scripts behind our best videos.

See what's inside ($37)

Done for you

Get a free growth audit

Our team reviews your offer, ads and numbers, and shows you where your next stage of growth comes from.

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Coming soon

Paid · Soon

AI Ad Engine

Paste your offer, get angles, hooks and finished ad images.

Paid · Soon

UGC Hook Kit

The 2-part hook scripts behind our UGC video ads.

Paid · Soon

Low-Ticket Funnel Kit

The page structure and test rules we use to launch paid offers fast.